University of Adelaide's Business School expands its 'Wine Business' team
By every measure, the University of Adelaide - a member of Australia’s prestigious Group of Eight research-intensive universities - stands tall among the world’s leading institutions of learning and innovation.
Towards the end of last year, we assisted them with a really unusual academic appointment: an Associate Professor in Wine Business.
This was a truly global search, with candidates coming from all the places one might expect in this area: the USA, New Zealand, South Africa, France, Italy, and Canada.
The appointed individual was ultimately Dr Armando Maria Corsi, who is currently an Associate Dean at the University of South Australia. Dr Corsi' area of research is the analysis of consumer behaviour, particularly towards wine and other premium foods and beverages. He has been chief investigator of some major projects funded by Wine Australia, examining the effects of non-price promotions in store, tracking the ever-changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. More recently, Dr Corsi completed another two projects about the perceptions of Australian wines and its key competitors by trade, key influencers, and suppliers in the US and the UK. He is a member of the Editorial Board of Food Quality and Preference, the International Journal of Market Research, the Wine and Viticulture Journal, and Economia e Diritto Agroalimentare, and the author of more than 70 refereed papers, book chapters and trade articles on wine and food marketing.
We wish him every success in the new role.
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